Catalyzing Personal Growth and Transformation through Coaching.
Whether you're seeking personal growth, stronger relationships, or peak performance in life or sports — you're in the right place. We've helped hundreds of people gain clarity, confidence, and results that last.
Your Well-Being Blueprint
A Science-Backed Self-Assessment
Built on the evidence-based PERMA framework, this assessment maps where you're surviving, thriving, and where you’re ready to grow. The PERMA model was developed by renowned psychologist Dr. Martin Seligman to measure key areas of well-being: Positive Emotion, Engagement, Relationships, Meaning, and Accomplishment. It’s not therapy. It’s not fluff. It’s your blueprint for personal growth — and you can start now and finish in under 60 seconds.
(No email required)
Caitlin Menjivar
CPC, ELI-MP
Life & Relationship Coach
I work with individuals from all walks of life who feel stuck, lost, burnt out, or frustrated with their current circumstances. I help them gain clarity by identifying what matters most to them and uncovering what their true desires are.
Together we work to build the courage and confidence needed to put ideas, hopes, and dreams into action. I help them live in alignment to their values and purpose so that they can experience more joy and peace in their life.
Brando Menjivar
NBC-HWC, ACC, CPC
Life & Sports Mental Performance Coach
I work with individuals across various domains, including professional and student athletes, coaches, entrepreneurs, leaders, and their teams. If you resonate with the feeling that you’re made for more, yet find yourself constrained by self-limiting beliefs, internal doubts, or life's challenges, I'm here to guide you.
Through targeted tools like cognitive behavioral coaching, motivational interviewing, strengths assessments, visioning, and life planning, I facilitate a lasting transformation of your mindset and performance, fostering sustainable growth. Together, we'll empower you to stride confidently towards your dreams and aspirations.
Credentials & Standards
What Clients Are Saying
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I am more aware and equipped to understand the choices I have.
“I felt so empowered and clear after my sessions with Caitlin. When I was meeting with her, I was going through a time of significant transition and was in need of better understanding in several aspects of my life. Caitlin’s style and approach is one that is open, authentic, and sincere.
As a result of my time with Caitlin, I am more aware and equipped to understand the choices I have in all areas of my life. I am happier and focused. I highly recommend Caitlin as a coach for any and everything.”
-Lachelle B., Human Resources
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Finding clarity at a time I felt lost.
Brando is a fantastic coach! I booked a session with him and have been impressed by Brando's talent, presence (even remotely!), and understanding. He was able to support me in finding clarity at a time I felt lost and find serenity, all of it in a fun way. Thank you.
-Marina M. , Manager at Google
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Made me feel heard and understood, especially when we dove into deep work.
"Caitlin, thank you for building a shared vocabulary with me which made me feel heard and understood, especially when we dove into deep work in our sessions. You always asked for permission which made me feel safe when being vulnerable was hard. You empowered me to step into my power, and I am so grateful to have the opportunity to work with someone who's living in alignment with their values and being a great example of how to walk the talk. You are an extremely intuitive coach that hears what isn't being said."
-Zoe S., Creative
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Within one hour, Brando shifted my perspective on the value I bring my own clients.
Within one hour, Brando shifted my perspective on the value I bring my own clients, which resulted in the confidence to increase my price by 40% that same week! It’s crazy to think that people around me knew of my value, but I couldn’t see it in myself. It was a true breakthrough. So thankful for Brando and his insights!
-Tim V., filmmaker + creative
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Helped me flesh out some ideas and feelings I’ve suppressed and create a plan for success.
Caitlin has been such a pivotal tool in helping me see where my hurting places are and bring truth into those places. She has reminded me and given me tools to combat the false mindsets I have. She also allowed me to decide where the focus of our conversation needs to be and helped me flesh out some ideas and feelings I’ve suppressed and helped me create a plan for success. I’m so thankful for Caitlin in my life.”
-Rithou N., Educator
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He will help you recognize blindspots and develop a plan to rise above adversity.
Brando wasn't afraid to ask me tough questions that were painful to process, but necessary to overcome challenges that I am currently facing. He provided a safe place, free from judgement to dig deep and explore the circumstances that are limiting me. He asked questions that guided my thought process to help me discover my own answers instead of spoon feeding me his own agenda/answers for my life. This made me realize that we ALL have the answers hidden within ourselves, but sometimes need a little help discovering the path that leads to them. If you are stuck in a rut, confused, feeling hopeless, just going through the motions, or ready to challenge yourself to the next level- I recommend Brando. He will help you recognize blindspots and develop a plan to rise above adversity and become an EVEN BETTER YOU. We ALL are worthy and deserving of a better tomorrow, no matter where we are today. Make a choice and change your life.
-Brandy L., Director of Nursing
Featured Product
Featured Product
The Energy Leadership® Index (ELI) assessment is an exclusive, research-supported tool that transforms abstract concepts, such as a person's worldview, into concrete metrics. These metrics are not only visible and tangible but also subject to future reevaluation.
This assessment is exclusively accessible through an iPEC Certified Coach and is now being offered with a bonus, 1-hour coaching debrief of your personal results so you can learn effective strategies to balance your emotions and boost your energy as you face life’s challenges.
How it works:
Step 1: Schedule a Free Consult Call
Let’s connect, get some tips, and see if working together makes sense for you.
Step 2: Questionnaire
Complete a short questionnaire before our session to provide the context I need to best support you.
Step 3: Coaching Session
All you need to do is show up! We’ll have fun and do the work together. After our initial session, we will agree on the length of our coaching relationship that will best support you to reach your goals.
Schedule Free Consult Call
Improve Your Life Today:
Toolkit for Life
Feeling stuck, stressed, or ready for change?
This free guide gives you 10 science-backed tools to master your mindset, stay focused, handle stress, and bring more purpose into your everyday life — stop spinning your wheels and start building real momentum—in your personal life, career, and sports performance.